Artifort invites you to discover new designs at Milan Design Week 2025


During this year’s Milan Design Week, Artifort will present the work of two visionary designers: Jasper Morrison and Pierre Paulin. 

Join us for the grand reveal of Artifort's latest designs, including the thoughtful new design Vega by Jasper Morrison and the relaunch of the true Mid Century Modern classic Tulip F550 by Pierre Paulin. Located at Salone del Mobile in hall 22, stand B39. In addition, Artifort proudly presents Keep the Original Origina l - a striking installation in the heart of the city during Milan Design Week, embodying our vision of championing restoration over replacement. 

We hope to see you in Milan!


>> Download the press kit




HIGHLIGHTS SALONE DEL MOBILE 2025

NEW | VEGA BY JASPER MORRISON




Expanding on the legacy of the original Vega design from 1997, Artifort introduces two entirely new product lines in 2025: the Vega Lounge Chair and the Vega Chair. Designed by Jasper Morrison, this refined and thoughtful collection seamlessly integrates circular design principles, functionality, and modern aesthetics.


Read more







HIGHLIGHTS SALONE DEL MOBILE 2025

RE-LAUNCH | TULIP F550 BY

PIERRE PAULIN




The Tulip F550 is a true mid-century modern classic. The perfect fusion of elegance, lounge comfort and innovation, this visually striking lounge chair is highly versatile and ergonomic. Inspired by the petals of a tulip, the chair’s sculptural form gently embrace the sitter, providing exceptional comfort. Generous layers of foam provide a natural feeling of relaxation.

As timeless as it when first conceived in the 1960s, the Tulip Collection continues to embody Paulin’s signature approach to organic and functional design.


Read more



HIGHLIGHTS SALONE DEL MOBILE 2025

LIMITED-EDITION UPHOLSTERY

PIERRE PAULIN DESIGNS



In honour of the 65th anniversary of the collaboration between Pierre Paulin and Artifort, Artifort is presenting a special anniversary upholstery option, available exclusively for all Paulin models in the permanent collection. Artifort and long-term partner Kvadrat-Febrik developed this high-quality fabric with its sophisticated weave and flowing texture as a tribute to the iconic designs of the 1960s and 1970s. The vibrant coral red hue gives the upholstery a modern and sophisticated look.

Limited to only 65 models, to celebrate the 65-year collaboration. The anniversary edition is available exclusively through Artifort.








HIGHLIGHTS SALONE DEL MOBILE 2025

THE RETURN OF THE ORIGINAL UPHOLSTERY TECHNIQUE - RIBBON®



In a reinvention of craftsmanship and authenticity, the original upholstery of Pierre Paulin’s iconic Ribbon® is set for a long-awaited return in 2025. Although the process is more labour-intensive, the end result exudes unparalleled luxury and craftsmanship.


Crafted with a detail-minded approach, this structurally perfect product doubles as an objet d’art exuding the artistry and sophistication that characterised the original design. The return of the original Ribbon® brings Pierre Paulin’s vision to life, exactly as he envisioned it.


SHAPING LEGACY CAMPAIGN

PIERRE PAULIN x ARTIFORT: CELEBRATING 65 YEARS OF ICONS



2025 marks 65 years of iconic collaboration between legendary designer Pierre Paulin and Artifort. To honor this extraordinary partnership, Artifort presents Shaping Legacy, an anniversary project that includes a new archival book, an artistic film tribute, and a curated exhibition during Salone del Mobile in Milan. The project titled Pierre Paulin and Artifort: 65 Years of Icons, reflects on a creative alliance that has shaped the landscape of modern furniture design.


Read more




 

Fiera Salone del Mobile

Join us for the reveal of the Artifort 2025 novelties, including a thoughtful design by Jasper Morrison and relaunch of a true Mid Century classic by Pierre Paulin.


WHEN
Tuesday 8 April to Sunday 13 April 2025

WHERE
Fiera Salone del Mobile Milan
Hall 22 - stand B39

Open from 9.30 - 18.30
 

Palazzo Giureconsulti Milano (next to the Duomo)


Join us for the Artifort installation Keep the Original Original, embodying Artifort's durable vision of championing restoration over replacement.


WHEN
Tuesday 8 April to Sunday 13 April 2025

WHERE
Palazzo Giureconsulti Milano (next to the Duomo)
Masterly - the Dutch in Milano - first floor

Open daily from 11.00 - 20.00
Tuesday 8 April: 11.00 - 16.30
Sunday 13 April: 11.00 - 15.00


SAVE THE DATE

ARTIFORT DESIGN TOAST -
8 APRIL 2025 AT 4.00 PM

To celebrate Artifort’s 2025 novelties, we cordially invite you to the Artifort Design Toast on Tuesday 8 April 2025 at 4 PM. It’s going to be informal and fun! Artifort is exhibiting in hall 22, stand B39. We hope to see you there.


> Register now